Innovations in Retail Packaging and Consumer Goods Showcased at Printed Electronics USA

SANTA CLARA, Calif.—Printed Electronics USA, hosted by IDTechEx, will be held November 30 to December 2 in Santa Clara, Calif., and will feature companies such as MeadWestvaco (MWV) Packaging and Crayola, which are creating product innovations, such as interactive toys, coloring books and Happy Meals, on-package detection sensors and touch points, and sound and motion-activated cartons for DVDs at point of purchase.