End User Case Studies at Printed Electronics Europe

Opening the keynote presentations will be Mars, the famous 100 year-old confectionary company. Mars, with annual sales of $30 billion, will cover how they see printed electronics increasing their sales by making dull retail displays much more appealing—"Being seen is being sold." Metro AG, Germany's largest retailer at 66 billion Euros in sales, and Europe's second largest retailer, will discuss "Next Level Retailing" enabled by printed electronics and allied technologies. Those in consumer goods, retailing and those wishing to supply to these industries can hear first-hand the future visions of these giants.