Printed electronics does not just mean RFID, and package printers need to start thinking now about how they want to offer these capabilities to their customers to enhance their product packaging.

By Chris Mc Loone

Jackie Marolda, senior consultant for AWA Alexander Watson Associates, adds, “The fight for consumer attention in retail environments is fierce. “Printed electronics in packaging is a fairly low-cost, printable component that package printers can offer and glean value from in their operations.”

Applications exist NOW

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Companies:
AWA
IDTechEx

People:
Harrop
Jackie Marolda
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More Than Just RFID