Print Drives America Foundation to Launch at PRINT 17
Printing Industries Alliance will officially kick-off its Print Drives America Foundation at PRINT 17, Sunday, September 10 at 2:15pm in Room S401d, the official press briefing room. Consultants, editors, printers and vendors are all invited to participate in this meeting where the Foundation’s mission, structure, initial plans and opportunities will be outlined. In addition, candidates for the Foundation’s advisory board, media partners and marketing partners will be briefed on next steps. Also guidelines for founding members and all donors will be discussed.
Print Drives America Foundation is a print advocacy initiative registered as a 501(c) (3) charitable organization. Marty Maloney, the executive VP of the Printing Industries Alliance, will take on the additional role of executive director of the Foundation.
Tim Freeman, president of the Printing Industries Alliance, gave this recap of the Foundation’s mandate: “Our members and all printers as well as the industry-at-large has been looking to give print a stronger voice in how it stacks up against other communication mediums. The Print Drives America Foundation will set the record straight and lift the misinformation mist that has obscured the facts about print and will restore print’s leadership position. We need to enhance the positive perception of print and make it attractive to all. Print today is an increasingly high-tech industry that produces collateral materials, magazines, books, direct mail, newspapers, catalogs, labels, packaging, out-of-home media, signage and scores of other print categories. Print in the aggregate makes print the largest communications media of all. Our initial goal will be to increase the perception of print as well as to meaningfully increase print’s market share."
Freeman continued about Maloney’s appointment as executive director. “Marty has a unique set of skills to make this happen. Printing, marketing, and academics have always been at the core of Marty’s career. He was the chief marketing officer (CMO) of two NYSE listed printing companies and later was elected to the board of directors of a multi-billion dollar printing company. Marty’s marketing and PR agency was the largest agency serving the graphic arts industry for more than 30 years. He was a founder of The Print Council and its first executive director. Marty has taught marketing, media and business at NYU’s graduate school for more than a decade. And also important to the job at hand, he knows the top management of almost every printer and vendor in the industry.”
Maloney commented, ‘’We need to compare our industry against other communication media and let companies know that print is the No. 1 communication media and in fact larger than all other communication media combined. We also need to continually educate the marketplace on the effective use of print and even how it can be supported by other media. We will increase the market share of print and keep it top-of-mind. We will reset the print mindset and educate and reeducate those who make print decisions including; chief marketing officers (CMOs), advertising and marketing executives and everyday buyers of printing.”
The Print Drives America Foundation is registered as a not-for-profit 501(c) (3) charitable organization. All contributions to the Foundation are tax deductible. Funds for the Foundation’s marketing and PR efforts will be raised from both printers and vendors without regard to geographic limitations. Contributions can be accepted in any amount and frequency but suggestions will be made by using annual sales as a guideline. Contributors do not need to be PIA members. Please contact Marty Maloney for further information and how to become a founding member at mmaloney@pialliance.org or 203-912-0804.
Source: Printing Industries Alliance.
The preceding press release was provided by a company unaffiliated with packagePRINTING. The views expressed within do not directly reflect the thoughts or opinions of packagePRINTING.
