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One printer proclaimed that the investment of $30,000 over three years in certification and audits for ISO 14001 had a positive ROI—before accounting for the new business gained as a result of their sustainability initiatives.The PRIMIR study also noted that many corporate communications executives assume that using electronic media (e-mails, podcasts, Web sites or even television) are naturally greener. The reduction of print is an easy target, but in reality, e-media alternatives have a far greater environmental impact. In 2006, the paper industry was the U.S.'s second largest user of electricity, with consumption of 75 billion kilowatt hours.
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- Companies:
- PRIMIR
- People:
- Jackie Bland
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