PRIMIR Study Focuses on Sustainable Print

RESTON, Va.—In 2008, Pira International conducted research for the Print Industries Market Information and Research Organization (PRIMIR), in a study titled "Sustainable Print in a Dynamic Global Market: What Going Green Means." With North America being the largest producer of global printed products, and the groundswell of attention on energy conservation, environmental and sustainability concerns, PRIMIR members wanted to learn more.