Pressroom Panacea?

So what to make of UV flexo's mantra of rivaling offset? From its first appearance on the industry scene, UV flexo's advocates have positioned the process as the next big thing, ready to take on printing's big boys: offset, rotary letterpress, even short-run gravure.

"UV flexo is definitely going to continue to make headway in the label market, because converters know the advantages are real," affirms Mike Polkinghorne, VP, Propheteer International. Indeed, for narrow-web applications, he explains, the "15-20 minutes of set-up time" required for Propheteer's UV flexo presses can't be ignored.