Pressing Quality Ever Forward

These operational and strategic adjustments have paid healthy dividends. "We've accomplished a great deal of growth with the same number of people," Connelly states. Since 2001, Western Shield's annual sales have grown more than 40 percent. Looking ahead, Connelly expects future profitability to come from developing a deeper niche in expanded content labels, increased involvement with the health and beauty aids market, and "growing along with the markets and customers we've got."