Pressing Quality Ever Forward
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"We've learned a lot, and made a lot of improvements," Connelly says, citing enhancements in documentation and accountability, definition and measurement of color targets, and proactive communication with clients to meet delivery deadlines.
Connelly also fine-tuned Western Shield's target customer base, pursuing business development in "markets better suited to where we want to go," he says. The converter has set its sights on the nutraceuticals and health and beauty aids markets, as well as further penetration in the specialty and gourmet foods markets.
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