An Army of Support

With converters wanting it NOW and wanting it BETTER, engineers at press manufacturer Drent Goebel B.V. have noticed that their customers are asking them to combine various technologies into one printing press—a.k.a., hybrid printing. “Thanks to the modular build up of our press, this is very easy. We are still finding new technologies that we can incorporate,” said Gerben B. van Wijk, public relations manager, Drent Goebel. In-line finishing is also a technology that Drent Goebel is incorporating on their presses and has the possibility to change the look of printing by eliminating unnecessary handling, which adds cost. “We believe that the optimal solution is when you can start with a roll of substrate and finish with completely printed and converted products delivered at the end of your press,” said van Wijk. “Handling needs to be brought down to a minimum.”