An Army of Support

To do this well, they must know what converters are demanding from their presses. Mac Rosenbaum, vice president, sales and marketing, Aquaflex (A division of F.L. Smithe Machine Co. Inc.), sees several trends in what his customers are asking for. “Our customers are focused on flexibility—that includes the ability to accommodate combination printing processes inline. They’re also asking for greater press efficiency and faster changeovers to remain profitable in short runs,” said Rosenbaum. “We are seeing more interest in our digital capabilities to accommodate variable date printing. These customer requests point to an overriding trend toward adding more value for less cost.”