Presenters Set for Brand Color Management Seminar

CLEMSON, S.C.—This seminar has been developed by collaborators from consumer product groups, prepress vendors, package printers, and Clemson University to bring together, discuss, and educate the package-printing industry and its allied vendors about brand color management.

This seminar outlines the opportunities and challenges for creating state-of-the-art brand color management programs, and presents the value of creating and sustaining quality color standards, as well as offering the tools and questions needed to understand, initiate, and monitor your brand color management program.

Featured presenters include:

• Kevin Chop, Diageo Consumer Goods

• Shannon Steele, The Coca-Cola Company

• Hazel Van Buren, The Coca-Cola Company

• Iain Trevor Pike, SMARTColour

• Paul Lodewyck, Flint Ink North America

• Kenneth Masters, Flint Ink North America

• Jay Sperry, Clemson University

• Marek Skrzynski, CSW, Inc.

• Mike Butler, Southern Graphic Systems

• Scott Miller, Matthews Brand Solutions

Topics include:

• Designing and Developing the Brand

• The workflow of brand color management

• Specifying color targets and tolerances by the numbers

• Global color standards

• The Vendor/Print Buyer relationship

• Current trends in color management systems

The seminar will also feature hands-on breakout sessions on topics such as:

• Correlating Delta E to Human Vision

• Inks and Substrates—Together Making Color

• Managing Expectations Throughout Workflow

The seminar will appeal to those professionals responsible carrying out brand color programs and communicating results including:

• Brand Managers

• Color Practitioners (Prepress and Production)

• Account Managers

• Sales Representatives and Managers

• Advertising& Marketing Professionals

• Quality Assurance

To register, visit http://graphics.clemson.edu/ITC.