Presentation is Just Part of the Story

"We look at the entire supply chain if we are doing our job correctly," Lindsay says.

In fact, the need for a roadmap that details mutual understandings and process details up front is so important that it is largely responsible for a trend among packaging suppliers to control more of the process by bringing their design agencies in-house. This value-added trend is also reflected in the growing menu of services provided by mega trade shops like Schawk and Matthews International, as well as in the proliferation of design-specific enhancements to popular packaging workflows.