Presentation is Just Part of the Story

The transformation of an idea into a dimensional shape with identifiable characteristics begins with a designer's aesthetic and emotional connection to that idea. As the creative cycle builds, additional factors come into play: the requirements of the product engineers, marketers engaged in product development and brand extension, procurement personnel, and printer/converters, whose concerted effort will deliver a package manufactured to specifications, at the lowest practical cost, under optimal conditions, by the right print provider.