Presentation is Just Part of the Story

"Designers try to do everything by color," Chop says, explaining that a designer's highly subjective reliance on the visual can result in something being sent to the proofer that is "a nightmare"—when a file has to be rebuilt to the target proof, a costly and time-consuming process. As color separation specialists, he says, "We do it by the (color) numbers." If this offends some artistic sensibilities, Chop says, it is a necessary precaution to take if the goal is to build a file that can be accurately reproduced on press.