Presentation is Just Part of the Story

"The first thing to understand is that the design agency never really touches the printer," says Kevin Chop, operations manager for Matthews Packaging Graphics & Design (Matthews PG&D), a division of Matthews International. The company provides creative design, prepress, digital asset management, 3D renderings, digital photography, and Web site development to the packaging industry and its end-users, primarily consumer product companies, converters, and ad agency customers. In addition, the company provides early support and expertise in planning, developing, and integrating media programs of all types.