Presentation is Just Part of the Story

According to John Czlapinski, IT manager for Schawk-Kalamazoo, this could involve placing artwork and design personnel on-site with the packager, in effect, recreating the in-house environment á la Berlin Packaging/Studio One Eleven. Or it may involve selecting or recommending an appropriate print partner from a network of geographically convenient contacts, saving the client potentially tens of thousands of dollars over a conventional design shop. The goal? "We would like to manage your brand," Czlapinski states.