PPML/VDX File Format Approved as International Standard

"Wider acceptance and use of variable data printing (VDP) will be realized as more software developers and digital printing equipment manufacturers comply with and integrate PPML/VDX into their VDP workflow and printing solutions," said Donahue. "By making it easier than ever for everyone involved in the process of creating and producing VDP jobs to participate in the process, PPML/VDX can bring the promise of one to one marketing, personalization and other VDP applications to a much larger market."