Playing it Prudently

Applications A-list

The reality of the flexible packaging market may not merit the degree of caution converters seem to harbor. Biggers emphasizes many business dynamics seen in the past few years are still at work in the industry's favor, including rigid-to-flexible conversions, new product introductions, and stand-up pouch in-roads. The continuing "aging of America" has pushed ahead such applications as single-portion and pharmaceutical/medical/health packages.