Market Study for Digitally Printed Packaging and Labels

A major driver for digital printing in the packaging and label segments is the need for customization and shorter press runs, in order to limit the amount of dormant inventory. Digital, on-demand printing of labels and packages has now become critical in the context of the current economic downturn and waste reduction initiatives, since lesser material, energy, and inks are used. Digital artwork files in standard formats (Quark, Adobe Illustrator, PDF, Adobe InDesign and EskoArtwork) can be received online and run after a quick preflight and imposition. Thus, jobs that used to take a few days earlier can now be turned around in an afternoon, in keeping with the just-in-time supply chain sought by brand owners.