Market Study for Digitally Printed Packaging and Labels

Digital printing refers to any technology that regenerates the image to be reproduced every time a copy is to be printed. The image carrier is either dynamic (as with toner) or virtual (as with inkjet). Although every digitally printed impression appears similar, they are essentially different. Despite having some set-up time, digital printing eliminates the need for prepress and expensive conventional press makeready, thereby greatly reducing costs. The ability to print on a wide variety of substrates also ensures the versatility of digital presses over other printing methods.