Pira Conference Explores the Latest Label Technology

HILTON HEAD, S.C.—Time's running out to book a spot at Pira's first U.S. Future of Labeling conference. The inaugural conference will take place on Nov. 30 and Dec. 1 at the Crowne Plaza Hilton Head in Hilton Head, S.C.

Packaging is becoming as important as the product it contains. With competition in global markets heating up, packaging is now considered critical to the success or failure of a brand. Not only does packaging need to protect, inform and promote, it is increasingly being used to add value through diagnostics and logistics. Labels are gaining popularity fast as brand owners and converters realize their advantages when looking for flexibility, cost efficiency and the application of new technologies.

This U.S.-focused program will explore markets and innovations for labels in packaging applications. Over two days delegates will hear from a range of brand owners, converters and suppliers including Bacardi, Hewlett Packard, Paralec, Hammer Packaging and Mark Andy.

Over 21 presentations will cover topics including labeling in the alcohol industry; responding to new markets; how converters can add value with labels; smart label technology; innovations and limitations; and the future of flexible packaging and labels.

Pira International is now offering a 10 percent discount to packagePRINTING readers. If making a telephone, fax or web booking, just quote packagePRINTING and the discount to receive the offer.

For more information and copies of the full program, contact Paul Squires at Pira International at + 011 1372 802051 or email pauls@pira.co.uk or visit www.piranet.com