Piece of (Sheet) Cake

Challenge 1: Freedom of substrate

Four years ago, Hammer Lithograph ran nothing but paper at its plant in Rochester, NY. Customer and marketplace demands encouraged the company to branch out, says Director of Sales and Marketing Louis Iovoli, into the realm of BOPP. Though once considered a sheetfed no-man's land due to the substantial drying time required for inks, Hammer now prints sheetfed BOPP on all its Mitsubishi presses, including a 56˝ model and an in-line UV press. Using a proprietary formula for controlling press variables, Hammer uses sheetfed BOPP for high-profile jobs such as the Perrier wide-mouth water labels.