PIA/GATF Adds Variable Data Consultant

PITTSBURGH, Pa.—PIA/GATF announced that Brad Lena has joined the organization as its primary consultant for digital and variable data printing. In this role, Lena will be responsible for helping member companies compete successfully in the burgeoning digital printing and variable data markets. He will provide assistance on strategy, as well as the specific aspects of client development, data capture and management, measurement and reporting, production and quality control, and print and mailing issues.

Lena has more than 25 years of experience in the graphic arts and advertising industries. His expertise includes direct mail program creation and development, creative, copy writing, and database marketing. Prior to joining PIA/GATF, he was the director of new business development for Daniels Graphics, an award-winning marketing support services firm that was a pioneer in personalized direct mail campaigns.

He has been profiled by HP as a VDP innovator and had several of his marketing campaigns published nationally as case studies. He has also shared his experiences at the PIA/GATF Variable Data and Personalization Conference and the ON DEMAND Conference & Exposition, in addition to dozens of client seminars.

“We continue to expand our resources in digital printing and variable data,” said Michael Makin, president and CEO of PIA/GATF. “Brad will share his hard-earned lessons and help companies adjust their business and production approach to tap into this high-profit area.”

In his role as consultant, Lena will also join PIA/GATF’s instructional faculty, presenting seminars, webinars, and workshops on digital printing and variable data.