125 Years Young

Little more than a month of Keller Crescent's next 125 years may have passed, but the company is already making good on its mission to continually invest in technology for the ever-changing pharmaceutical market. In response to a need expressed by its customers, Keller Crescent is entering the digital printing market with the installation of a Xeikon 3300 digital label press. Ernie Chaplin, Keller Crescent's vice president of marketing, notes that digital printing capability is not only essential for the company to produce secondary packaging in accordance with the full array of volumes and SKUs emerging in the pharmaceutical market, but also will enable it to focus flexographic and letterpress printing equipment on print volumes most appropriate for those technologies.