125 Years Young

The next pivotal strategic market choice the company faced arose in the early 1960s with the decline in the traditional letterpress market; in response to the trend, Keller Crescent instituted a large-scale retraining program to facilitate entry into the board specialty, packaging, and point-of-purchase businesses, while preserving jobs and optimizing employees' existing skill sets. In 1989, the company chose to transition to a sole focus on the production of pharmaceutical packaging and labels—a decision that has spurred significant growth, even in the turbulent economic climate of recent years.