125 Years Young

Hip to pharmaceutical needs

For Keller Crescent, a digital printing investment not only conveys its commitment to keeping in touch with today's pharmaceutical packaging needs, but also lays the foundation for it to stay on top of emerging market trends for years to come. In the short-term, Chaplin notes that digital printing capability will play a pivotal role in Keller Crescent's ability to assist pharmaceutical customers with answering the needs of several key high-interest areas, including the adoption of improved inventory management initiatives; implementation of product authentication on printed materials, particularly in product serialization applications; and utilization of 2D bar codes for unit-of-use packages and pedigree tracking of packaging. Chaplin also expects digital printing to function as a core customer solution for navigating the continued growth in specialty pharmaceutical packaging, which will require pharmaceutical planning and purchasing personnel to meet heightened demands for reduced inventory levels, shorter lead times, and increased obsolescence management.