Secure to the Max

Zero tolerance for error

FDA policies govern the content, format, and placement of pharmaceutical labels. Accurate, user-friendly placement of copy and graphics, as mandated by the FDA, requires that certain information appears in a specified sequence, making it easier for healthcare professionals and consumers to use the information without making dispensing or usage mistakes. And while prescription or “ethical” pharmaceuticals are bound by stricter labeling guidelines than over-the-counter (OTC) medications, “We can’t make mistakes anywhere,” Fowler says. “After the FDA approves the copy, it has to be perfect.”