Secure to the Max

Most people never think of packaging as a life-or-death proposition, but for companies that handle the intricate and complex business of pharmaceutical packaging, that’s exactly what’s at stake.

With counterfeiting becoming a growing international problem, the integrity of a pharmaceutical brand and the confidence of consumers in that brand depend to a large extent on the security and traceability of data prior to print. The introduction of new drugs requiring more information drives new layouts to support the Food and Drug Administration’s (FDA) labeling requirements for pharmaceutical inserts, brochures, directional circulars, and patient information labeling. This makes compliance a critical element of pharmaceutical package design and places much of the responsibility for drug security squarely on the shoulders of the pharmaceutical converter.