PDF Update

Just how did this software—originally designed as an office tool—become so ubiquitous in the graphic arts industry? You might call it a brand loyalty thing. Because, according to Adobe Print Scientist Dr. James King, "...the market we were after was one we didn't have very good connections to. [But] our loyal [Illustrator and Photoshop] customers bought this thing that didn't really satisfy their needs. So we did the natural thing: We fixed it."