Applied Innovation

"We're using the C2 spot lamination process on oral-care cartons," Gray clarified. "Because they're smaller in size, graphics play a big role in helping the brand stand out on the shelf. C2 spot lamination adds a lot of excitement to the presentation and helps get the carton noticed. We run a lot of SKUs—some are short runs and others can be 500,000 units or up into the millions. We're one of the first to offer the Cast & Cure process and I'm pleased to say it has brought us some important new customers."