Feels Light, Less Filling

The Wal-Mart Scorecard affects how companies approach sustainability, and believe it or not, creates a misconception. “A lot of companies are making purchasing decisions based on the Wal-Mart Scorecard, but Wal-Mart still works under the assumption that board must have been recycled to be sustainable,” says Karen Jaramillo, marketing/PR specialist, M-real USA Corp. (http://www.m-real.com). “This is not the case, and they lose sight of the fact that you need a constant in-flux of virgin board to maintain the supply of recycled fiber. With no virgin fiber, the recycled fiber supplies would run out in a matter of months.”