Feels Light, Less Filling

Make the right choice

Sustainability, lightweighting, or applying the Wal-Mart Scorecard are all important trends, but in the end, choose the right paper for your packaging application. As Gettinger said, this continues to be the astute approach.

Jaramillo echoes Gettinger’s assessment. “The product selected for paperboard packaging is essentially the most critical choice, as it is imperative to create a favorable impression to the consumer with the product’s packaging.” She continues, “Packaging should exhibit brightness and smoothness, and possess strength for shelving and display (stacking strength).” pP