Feels Light, Less Filling

Putting ink on paper to convey a message has become second nature, so it’s almost hard to believe there would be anything new to talk about. However, paperboard suppliers continue to innovate. Helped along, no doubt by the Wal-Mart Scorecard, printers of paperboard packaging face informing their customers about virgin paperboard grades as well as myriad recycling grades. Besides espousing the inherent sustainability of paperboard packaging, packaging designers are developing lighter packages using stronger, yet lighter, paperboard grades. Considering all this, it is obvious why Patti Gettinger—marketing manager, paperboard sales, Graphic Packaging International (http://www.graphicpkg.com)—says, “Paperboard continues to be an excellent packaging choice for function, billboard, and sustainability.”