Up to the Challenge
Consolidation has proved challenging, but paperboard converters are still finding success as long as they find their niches.
No secret to its success
According to packagePRINTING’s State of the Industry Report: Folding Cartons, “The key to survival in the folding carton market at this stage is to strategize and define your niche.” Roque concurs. “At the end of the day, stick with what you do best. Specialize and find your niche,” he says. “Our philosophy is to pick our target audience and go after it relentlessly.”
- Companies:
- Heidelberg
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