Paperboard itself is made from a renewable resource, but converters need to focus on the whole package.

By Missy Smith

Yet, some paperboard packaging converters are still working toward grabbing consumers’ eyes through environmental awareness, and not just aesthetics. Bryant acknowledges that there needs to be a balance between the two, because not all consumers are onboard with sustainability. “From our perspective, an environmental look is another avenue to catch a consumer’s attention,” says Bryant. “An environmental appeal will work very effectively with certain products and target markets while others may still respond better to more visual package effects. While we do see a trend toward more environmentally friendly marketing strategies, there’s clearly still a big demand for more traditional applications.”