Paperboard itself is made from a renewable resource, but converters need to focus on the whole package.

By Missy Smith

“There is no doubt that sustainability is becoming a purchasing indicator for many consumers,” says Lowman. “[But,] right now consumers are sifting through all the ‘green’ initiatives out there trying to figure out what it all means. The best thing to do at this stage in the game is take your ‘green’ language and make it digestible for the everyday consumer. Words like ‘sustainable’ and ‘renewable’ don’t mean a whole lot to consumers...yet.”