Paperboard Industry Veteran Launches Market Research and Supply Facilitation Agency

“My years in this industry proved to me, beyond any doubt, that most companies are reactive rather than proactive,” said Runyan. “We’re learning more abut this new market every day, and most companies know far too little about what their customers are really up against.”

“In today’s highly competitive economic climate, the survivors will operate from an updated full base of knowledge about their customers as well as the variety of “best-in-class” vendors and support services available,” said Runyan. “They’ll be successfully proactive in executing programs that capitalize on that information.”