Paper to Stay Strong

And it seems that brand owners are the ones who are leading the quest for bigger and better ideas when it comes to paper labels. "They are asking for constructions with layered brand protection solutions in the adhesive and paper plies to be supplied directly to the converter. Micro-chips, varnishes, taggants, iridescent, and IR fluorescing planchettes, are but a few of the technologies used on prime paper labels today," said Easter.