Paper to Stay Strong

Staying fresh and new is very important when using a substrate that's been around for a long time. But, using paper's wide acceptance may just help to stay ahead of other label material choices. "Excitement with paper-based substrates at Acucote center around brand protection. … it is natural that papers layered with overt, covert, and forensic solutions would be in high demand. End-users are able to cost-effectively integrate brand protection technologies into the construction without changing the outward appearance of the label and packaging," said Easter.