Paper to Stay Strong

But to remain an industry leader, paper label products have to stay fresh and new, and Berger agrees that even though paper labels have been around the industry for a long time, there needs to be fresh updates on the substrate to keep paper a viable choice in today's converting marketplace. "While paper labels are the foundation of pressure-sensitive labeling and are on the more mature side of the pressure-sensitive label market, they continue to evolve with improvements and new products to meet market needs and opportunities," said Berger. "After being dominated by high-gloss papers in early years, the largest product category on the paper side of the pressure-sensitive label market is now semi-gloss papers. This industry shift has been driven by vast improvements in printing presses, printing plates, and inks."