Paper to Stay Strong

With competition from alternate decorating methods on the rise, paper holds its own in the label market.

THERE'S GOT TO be more certainties out there than death and taxes, life is just too short. In the context of package printing, one thing for certain is that converters are continually being asked to print and deliver labels with quicker and quicker turnarounds. Knowing this as a constant in the formula of faster = better, printers are in a never-ending search for materials, equipment, and processes that will enhance their capabilities. For materials, statistics show that it's not always what's new that is better, as in the case of paper labels. Paper labels have been around for many, many moons and, even in the face of rival decorating methods and materials such as synthetics and other films, paper is still the front runner in many applications.