Paper Airplane Brings Packaging to Life With Augmented Reality
Phone using Paper Airplane & Strax AR technology
One of the Southeast's largest full-service marketing companies announced a cutting-edge augmented-reality packaging product.
Paper Airplane is now live with a technology that allows its customers to use its product's packaging design to offer a new dimension in marketing and customer service via augmented reality.
Using a brand-new technology called StraxAR, consumers can use its app to point their phones at the packaging of a participating product and receive an array of marketing messages in video or virtually any media.
"It literally brings packaging to life," said Paper Airplane director of marketing Aubree Anderson. "The customer can use any message or presentation. For example, a mop product might show customers a video on how to easily change its pad, while a tomato sauce manufacturer might show a video with a recipe."
"It's a whole new level of consumer engagement," Anderson said. "It gives the customer more information in a new, entertaining way, which can increase the probability of purchase."
"It gives customers a new way to help make the sale. Every company would like to use packaging to say more at the point of purchase. Our customers will be among the first in the country to benefit from this new dimension in using packaging to expand marketing messaging," she said.
Customers can change the AR message at any time.
"Once the packaging is in the system, the customer can change the content as often as they like," Anderson said. "It's perfect for seasonal marketing. The same label can show the customer seasonal messages even if the packaging hasn't been produced specifically for the season."
It's also a fast, efficient way to get new information about a product to the consumer.
"Anything a company needs to tell its customers in a hurry," Anderson said, "our AR packaging option can allow them to get that word out immediately.
Because StraxAR doesn't go through Google or YouTube, there are no algorithmic intrusions or invisible data capturing. The system is direct and doesn't use QR codes.
Will Peters, head of partnerships at Strax, emphasizes the importance of the technology operating outside the influence of those tech giants. "Google would try to influence that transaction, and YouTube wants to keep you hooked on it. StraxAR is its own channel that the client completely controls."
"With this product, we serve only the client and the product," Anderson said. "This new AR product is a completely ad-free environment where the customer has complete control over the content."
With operations in Birmingham and Huntsville, Paper Airplane Inc. is Alabama's single-source company for a full range of corporate marketing services, including commercial printing and packaging, company-branded marketing products, fulfillment and inventory management, mailing services, creative services, and custom online storefronts. Paper Airplane also offers various environmentally friendly production options through its optional Enviroprint services.
The preceding press release was provided by a company unaffiliated with Packaging Impressions. The views expressed within do not directly reflect the thoughts or opinions of Packaging Impressions.
