Paper Airplane Brings Packaging to Life With Augmented Reality

Will Peters, head of partnerships at Strax, emphasizes the importance of the technology operating outside the influence of those tech giants. "Google would try to influence that transaction, and YouTube wants to keep you hooked on it. StraxAR is its own channel that the client completely controls."

"With this product, we serve only the client and the product," Anderson said. "This new AR product is a completely ad-free environment where the customer has complete control over the content."