Paper Airplane Brings Packaging to Life With Augmented Reality

It's also a fast, efficient way to get new information about a product to the consumer.

"Anything a company needs to tell its customers in a hurry," Anderson said, "our AR packaging option can allow them to get that word out immediately.

Because StraxAR doesn't go through Google or YouTube, there are no algorithmic intrusions or invisible data capturing. The system is direct and doesn't use QR codes.