Paper Airplane Brings Packaging to Life With Augmented Reality

"It's a whole new level of consumer engagement," Anderson said. "It gives the customer more information in a new, entertaining way, which can increase the probability of purchase."

"It gives customers a new way to help make the sale. Every company would like to use packaging to say more at the point of purchase. Our customers will be among the first in the country to benefit from this new dimension in using packaging to expand marketing messaging," she said.