Paper Airplane Brings Packaging to Life With Augmented Reality

Using a brand-new technology called StraxAR, consumers can use its app to point their phones at the packaging of a participating product and receive an array of marketing messages in video or virtually any media.

"It literally brings packaging to life," said Paper Airplane director of marketing Aubree Anderson. "The customer can use any message or presentation. For example, a mop product might show customers a video on how to easily change its pad, while a tomato sauce manufacturer might show a video with a recipe."