PackPrint to Debut at PRINT 09

Another area of PRINT 09 that overlaps with packaging is the conference program. "We have more than 90 sessions at our show, a lot of them devoted to package printing."

Don't forget that this is a show about new technology. "From a technology standpoint, we're told that those who are exhibiting in the PackPrint show are bringing the latest and the greatest in their technology," contends Nappi. And, that's really what these shows are about when you consider the economy. "If there was ever a time for companies to show up, to invest in seeing new technology, and network with peers, it's now," cajoles Nappi. Most importantly, companies should not look at participation as a cost of doing business, but as an investment for staying in business, he asserts. "There are too many companies saying, 'I've got to hunker down. I can't afford to go to events.' This is the time where the really successful companies are taking a look at what's going on in the marketplace right now and saying, 'I'm looking for opportunities,' not 'I'm trying to keep my head above water.'"