Packaging?Outlook and Trends

The strength of the label market will continue, although growth in pressure-sensitive labels has certainly slowed. We expect to see continued shifts in the market, reflecting both changes in the packaging market as well as dynamics internal to labels, particularly the shift from paper to film. The overall growth drivers will remain, as consumer products companies continue to introduce new foods and beverages, and change the packaging of existing products to cut costs and to drive consumer demand. New required product information will also drive label growth, as will growing demands for portion packs and single-serve.