Packaging With a Golden Touch

But how important is it really, to add glitz and glamour to a package of razors or a bottle of iced tea? Very, according to Joe Braschayko of Zen Design Group.

"A typical shopper spends approximately two to three seconds viewing products as they travel down the aisle," Braschayko said. "The use of metallic papers, foils, and metallic inks grabs the attention of the consumer. They make ordinary packaging stand out from the rest. All things compared, the packaging may make a difference in the purchase."